Literally if Belle d’Opium were to be translated in English, it would be Good Drug or Marijuana but nevertheless, this is not what Yves Saint Laurent is launching. The famous fashion house from France launched its new fragrance called ‘Belle D’Opium’. The renowned French brand decided to throw a multi-sensorial soiree just for the launch of this fragrance. It must smell phenomenal.

Since it’s YSL and a multi-sensorial soiree, many celebrities didn’t want to miss this night. Those who attended included the famous twin sister, Ashley Olsen, Alexis Bledel, Whitney Port, Tinsley Mortimer, Maggie Gyllenhaal, and Mark Hunter “The Cobrasnake.”

Enough of the celebrities, let’s talk more about the fragrance that is set to blow your mind away. YSL’s Belle D’Opium is known as the next generation of YSL’s original Opium fragrance. For now, it’s actress Mélanie Thierry who’s the spokesperson of Belle D’Opium. The perfume is created by Honorine Blanc and Alberto Morillas who are professional perfumers. Yves Saint Laurent’s Belle d’Opium will be out in 30, 50 and 90 ml Eau de Parfum in September.